OVER 20 YEARS OF MARKETING KNOW-HOW AND CREATIVE DESIGN TO HELP GROW THE BOTTOM LINE

Hi! We're Michelle Thompson and Christine Sech, Brand Building Experts with a passion for helping small businesses and nonprofits grow.

Brand Strategy & Design

Michelle is an accomplished brand strategist and creative director with over 20 years experience building market leader brands with Procter & Gamble and most recently with start-ups companies through her company, BrandSpark. Michelle understands how to turn brand strategy into creative expressions that inspire consumers to act. She's created memorable brand driven consumer experiences from new product innovation and naming all the way through to package design and advertising including traditional and digital campaigns.

Brand Building Strategist & Storyteller

Christine is an innovative brand builder with an entrepreneurial spirit. Her passion is helping companies meaningfully connect with people through actionable brand strategies that enable growth. Her experience spans Brand & Design Strategy, Consumer Insights, and Marketing for Fortune 500 Companies, Non-Profit Organizations and Digitally Native Start-ups.

Throughout our careers in Brand Marketing and Design working with Fortune 100 companies like Procter & Gamble, nonprofits and startups, we've seen how brand strategy can be viewed as being interchangeable with business strategy and communications. Yet, this actually hinders the ability to create a meaningfully differentiated experience.

If you're struggling to identify and clearly convey your unique value, we're here for you. Communicating who you are and what you do in a way that matters to customers is our speciality.

As entrepreneurs and experienced brand builders, we understand the need for an actionable brand toolkit that maximizes efficiency and effectiveness. We partner with you to develop a differentiated brand strategy and custom branding that creates an impact in your business and community.

You only get one chance to make an unforgettable first impression.

The Brand Evaluator is a joint venture supported by our individual companies, BrandSpark Design LLC and Brave Oak Brand Building LLC.